This short article will check out how smart devices have impacted the media industry.
Over the past few years, as society has come to be dependent on smart devices, innovation has become the centre of attention for many regions of industry. The increase of mobile phones has basically reshaped the media industry, resulting in new developments in the way media is produced, distributed and consumed. Before the era of digitalisation, media has been generally consumed in standardised formats such as newspaper publications and television or radio shows. Nevertheless, more recently, the media landscape is showing a perceptible shift in the direction of mobile-first platforms. Along with this shift, there has been a number of new opportunities in media, most particularly within the journalism, marketing and home entertainment sectors. The head of the fund that has a stake in Sky, for example, would acknowledge that the smartphone era has in truth, compelled the media industry to reinvent its business models and strategies, disrupting traditional outlets and avenues for media access and consumption, with a series of new and progressive digital media examples.
Together with the distribution and production of digital material, media consumption habits are also being greatly influenced by technological improvements. The portability of smart devices has moved the way that audiences are taking in media towards a constant and on-the-go activity. In the past, audiences would have to wait to view or tune in to prescheduled broadcasts, which were planned by executives and run on a strict schedule. Rather, nowadays, consumers can view, listen or access content as and when they please. Those such as the head of the fund that is a shareholder in ITV would be able to affirm that this has led to an increase in material production as consumers are rapidly getting through shows and continuously looking for new things to check out.
Generally, the media industry is understood for being a structured and extremely organised sector, with many opportunities for career advancement. However, in contemporary society, the development of smartphones has resulted in a couple of major shifts in the way media is shared and delivered. One of the most influential advancements in the media industry is the integration of mobile applications and streaming services, which have made smartphones into the most accessible digital media devices on the market. With the ability to offer video, text and audio material, smart devices are the ideal tool for distributing and read more accessing media at any given time or place. The likes of the CEO of the fund that owns Euronews would acknowledge that media companies are continuously dealing with reformatting their content to prioritise smart device accessibility. Currently, trends which are popular on social media are particularly influential for media companies to follow. Specifically, short form video and worldwide television are getting traction for offering interesting and accessible material for audiences around the globe.